The LinkedIn account-safety playbook for outreach teams
How to set daily limits, pace your sends and choose targets so that your outreach puts less strain on your LinkedIn accounts, and what no tool can promise.
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Your LinkedIn account is the asset behind every outreach campaign. If it gets restricted, the campaign stops and so does your inbox. This playbook covers habits that lower that risk. It also says plainly what they cannot do.
What LinkedIn's terms say about automation
LinkedIn's terms restrict the use of bots and other automated tools to act on the platform. Tools that send invites or messages for you fall under that restriction. We are not lawyers and we do not speak for LinkedIn, so read the current User Agreement and its policies yourself.
In practice this means that using any automation tool, including ours, carries a risk. LinkedIn can warn an account, restrict it for a while, ask for identity verification or close it. It decides, and it does not publish its detection rules.
Mako Reach is not affiliated with LinkedIn and is not endorsed by it. Everything below reduces strain on an account. None of it is a guarantee.
Set daily limits per account
Volume is the first thing to control. A sudden jump in activity is the easiest thing to avoid.
Give every account its own caps for invites, messages, InMails, profile views, follows and post likes. In Mako Reach you set each cap from 0 to 100 under Configure limits on the account. The engine stops sending for that account when it reaches a cap and carries on the next day. Other accounts keep working.
An account you never configured is not left open. It runs on defaults: 28 invites and 40 messages a day, and 40 each for the other actions. Those numbers are our starting point, not a number LinkedIn approved.
Some habits that help:
- Start below the defaults on a new or quiet account, and raise the caps in small steps over several weeks. Mako Reach does not ramp volume up for you. You decide each step.
- Lower the caps rather than raise them when an account shows any warning.
- Keep the caps for a senior person's account lower than for a dedicated outreach account, since losing it costs more.
Pace the sends through the day
A limit controls how much. Pacing controls when. Sending a day's worth of invites in a few minutes looks different from the same number spread over working hours.
Set the working days and hours of each campaign, and its time zone. Choose the accounts that send for the campaign so the load is shared. If a campaign uses several senders, each one keeps its own cap.
Posts have their own limits as well. Each account can publish 3 posts per day, with at least 30 minutes between them, and send 30 comment replies per day.
Choose relevant targets
The strongest safety habit has nothing to do with software. People can report invites and messages they did not expect, and a pattern of ignored or reported requests is a bad sign for an account.
- Build lists from a clear profile of your ideal customer, not from the widest search you can run.
- Skip people who have no reason to hear from you.
- Write a first message that makes sense to one specific person. A generic message sent to a thousand people is the kind of thing recipients report.
- Check that you have a lawful basis to contact the people you import. That is your responsibility, and the import asks you to confirm it.
Mako Reach can turn a description of your customer into LinkedIn search filters. That needs your own Sales Navigator subscription and your own AI key. You review the filters before any search runs.
Honor opt-outs at once
When someone says no, stop. Mako Reach keeps a suppression list. People on it are not contacted in any campaign. When a lead replies with a stop word, they are added to the list before the AI agent runs and no further step is sent.
Review the list in Settings from time to time, and add people who ask to be removed by other routes, such as an email or a phone call.
Keep each account stable
Use each LinkedIn account for the person it belongs to. Connect it with that person's own login. Choose the proxy country for the account to match where the person works. Mako Reach gives each account a country proxy, and you pick the country.
Avoid frequent reconnects and sudden changes of location. If LinkedIn asks you to verify your identity, do it yourself and pause the campaign until the account is back to normal.
Do not stack tools on one account
Running two automation tools on the same account doubles the activity that LinkedIn sees. Caps in any single tool count only what that tool sends. Mako Reach cannot see what another tool does on the account. If you used something else before, switch off its automation before you connect the account here.
Watch for signals and act early
Check your accounts at least weekly:
- Look at the account status. A disconnected account needs a new login.
- Look at failed sends in your campaigns. A burst of failures is a reason to pause and read the error.
- Look at acceptance and reply patterns. A sharp drop can mean a problem with your targeting or your message.
- Look for any warning or verification request from LinkedIn.
If something looks wrong, pause the campaign, lower the caps and wait. Waiting costs a few days. A closed account costs far more.
A short safety checklist
- Daily caps set on every account, and lowered for new accounts
- Working hours and time zone set on every campaign
- Targets that match your ideal customer
- A suppression list in place, with stop words on
- One tool per account
- A weekly check of status and failed sends
- A plan for what to do when LinkedIn sends a warning