LinkedIn connection request and message limits (2026)

LinkedIn does not publish a weekly number for connection requests. It says that limits exist and that hitting one usually means about a week without invitations. Third-party guides estimate roughly 100 invitations a week. Character limits are firmer: 200 or 300 for a note, 1,900 for an InMail body, 8,000 for a message.

We checked the sources below on 2026-11-14. Limits change without notice, so treat every number here as a starting point and test it on your own accounts.

What does LinkedIn publish about invitation limits?

Very little. LinkedIn's Help page on the topic, Invitation limit reached, says that invitation limits exist "to prevent misuse and promote thoughtful networking" and that they apply to all members, free and Premium. If you reach the limit, your account may be restricted from sending invitations. The restriction typically lasts one week, and LinkedIn says it cannot remove or shorten the wait.

The page gives no weekly figure. Every number you read about weekly invitations comes from people who watched accounts, not from LinkedIn.

How many connection requests can you send per week?

Most 2026 guides settle on about 100 invitations in a rolling seven-day window. They agree that this is an observed estimate. Some say accounts with a strong profile or Sales Navigator can send more, and others say Premium does not change the number. None of them cites LinkedIn for it.

Two things follow. First, a number of about 100 a week is a reasonable planning figure, not a right. Second, the window is rolling: the guides describe it as resetting seven days after the first request of the cycle, not on a fixed weekday. One of them also says a restriction can last longer when many invitations are still pending.

What are the character limits for notes, InMail and messages?

Character limits are better documented, but sources disagree on a few of them.

There is also a monthly limit on personalized notes for accounts without Premium. The two LinkedIn Help pages we read give different numbers, three and five requests with a note per month, so check your own account. Premium accounts can add a note to every request.

Characters are counted as LinkedIn counts them: an emoji is one character, and spaces count.

Which limits does Mako Reach check?

Mako Reach checks text length when you confirm a step, and it uses these numbers:

• a connection note: 200 characters from a free account and 300 from an account with Premium or Sales Navigator;
• an InMail body: 1,900 characters;
• a message: 8,000 characters.

A text over the limit is not saved, whether the campaign is a draft or already launched. If a campaign has several senders and one of them is a free account, the note limit of that campaign is 200. Some texts can only be too long at the moment of sending, for example when a variable is replaced by a long value. In Settings, under Outreach and Connection notes, a workspace admin chooses what happens then: send the request without a note (the default), cut the note at the last whole word that fits, or do not send the request.

These figures come from the guides above and LinkedIn Help. If LinkedIn changes them, ours will lag until we update them.

What are the default daily caps in Mako Reach?

Each connected account has its own daily caps for invites, messages, InMails, profile views, follows and post likes. You set each from 0 to 100 with Configure limits on the account. An account you never configured is not left open. It runs on these defaults:

At 28 invites a day, an account that sends on every day of the week reaches 196 in seven days, which is above the roughly 100 that guides suggest. If you send on five working days it reaches 140. So the defaults are a daily ceiling, not a plan. Lower them to fit the weekly estimate you choose, and read the account-safety playbook for pacing habits. Mako Reach does not ramp volume up for you.

Several accounts can send for one campaign. The engine rotates across them, and a lead keeps the account that first contacted it. Each account keeps its own caps, so one account reaching a cap does not stop the others. You can read how this works on the account safety page.

What happens when you hit a limit?

There are two different limits, and they behave differently.

A Mako Reach cap. When an account reaches a daily cap, the engine stops sending that action for the account. The waiting leads are parked until after midnight UTC, when the day's count starts again, and other accounts keep working. Nothing fails.

A LinkedIn restriction. If LinkedIn refuses invitations from an account because of its own limit, Mako Reach treats this as a wall: it pauses invitations from that account until the next UTC day and defers the due leads instead of marking them failed. LinkedIn's Help page says such a restriction typically lasts one week, so expect to see it again if you resume at the same pace.

What should you do if you reach a limit?

1. Stop adding volume and wait. LinkedIn says it cannot remove or shorten the wait.
2. Lower the caps on that account and raise them again in small steps over several weeks.
3. Check who you are targeting. Invitations to people who do not know you, ignored or reported, are the likeliest reason for trouble.
4. Shorten notes that run over, or let Mako Reach send the request without a note.
5. Spread the work across accounts that belong to people who really do the outreach, with their agreement.

None of this removes the risk. All LinkedIn automation carries a risk under LinkedIn's terms, and no tool can promise that an account will not be restricted. You can see how steps and senders work in the sequence builder, or read how to choose a LinkedIn outreach tool.

FAQ

How many connection requests per day on LinkedIn?

LinkedIn publishes no daily number. Guides that give a daily figure suggest roughly 15 to 30 on working days. Mako Reach defaults to 28 a day per account, and you can lower that.

Is the weekly limit the same for Premium and Sales Navigator?

Sources disagree. One guide says Premium does not raise the weekly figure, and another says strong or Sales Navigator accounts may send more. LinkedIn Help says limits apply to Basic and Premium members alike. Test on your own account.

How long does an invitation restriction last?

LinkedIn Help says it typically lasts one week and that LinkedIn cannot shorten it. One guide reports that it can last longer when many invitations are pending.

Do pending invitations matter?

One guide we read says a restriction can last up to a month when too many invitations are still outstanding. Withdrawing old invitations you no longer need is a habit worth having, but LinkedIn's Help page does not describe that rule, so treat it as a report.

Can Mako Reach raise my LinkedIn limits?

No. Mako Reach caps your sending on its side, from 0 to 100 per action per day. It cannot change what LinkedIn allows, and it makes no promise about what LinkedIn will do.