LinkedIn outreach software for sales teams and founders
Mako Reach sends LinkedIn sequences from each rep's own account, collects every reply in one shared inbox and lets an AI agent draft answers that a person approves. Each rep sees only the accounts and lead lists you give them, daily caps apply to every account, and replies reach your CRM through webhooks.
What a sales team needs from LinkedIn outreach
An SDR team and a founder doing their own outbound have the same three jobs: find the right people, follow up without forgetting anyone, and answer replies before they go cold. On LinkedIn each of those happens inside a separate profile, so a sales manager cannot see the whole picture without asking every rep.
Mako Reach puts the reps' LinkedIn accounts in one workspace. Campaigns send from the accounts you choose, replies land in one inbox, and you decide how much an AI agent may do on its own. It works with LinkedIn only and runs in the cloud, so no browser extension has to stay open on a rep's laptop.
- Lead lists from an ideal customer profile, a Sales Navigator search or a CSV
- Sequences that send from each rep's own account
- An AI reply agent that drafts, and sends only when you allow it
- One inbox for the team, with sentiment tags
- Roles and access for each rep, teammates at no extra charge
- Webhooks and a REST API for your CRM
From an ideal customer profile to a lead list
Describe your ideal customer in plain words, and the AI turns the text into Sales Navigator filters, split into several searches when the audience is broad. You review and edit every filter before anything runs. You can also paste the link of a Sales Navigator people search you already built.
Searches run in the background on the account you choose and fill a lead list page by page, up to 2,500 people per search, which is about the most Sales Navigator shows for one search. People already in the list are skipped.
Search needs a Sales Navigator subscription on the account that runs it, and the ideal customer step needs your own AI key. Without Sales Navigator you can paste LinkedIn profile URLs or upload a CSV.
Sequences that send from each rep's account
The sequence builder is a canvas of steps: connection request, message, InMail, view profile, follow, like post, find email, two conditions and a wait. A connection request splits into accepted and not accepted yet, and a message splits into replied and no reply, so a follow-up goes only to people who stayed silent.
Several accounts can send for one campaign, and a lead keeps the account that first contacted them, so follow-ups come from the same person. A campaign can skip leads that were contacted from another campaign or messaged by another account in the workspace, so two reps do not write to the same person.
Write each message yourself with variables, or switch a message step to AI and describe what it should say. The AI writes a message for each lead, and you can generate samples before the campaign starts.
AI replies with a person in the loop
The AI reply agent answers messages that leads send you, in your tone and in the language the lead used. In MANUAL it only drafts and a rep presses send. In AUTO it checks how sure it is first, and replies wait briefly as pending replies that anyone can cancel, edit or send now.
When the agent lacks a fact, such as the price of a custom deal, it asks on Telegram or Slack, uses the answer in the reply and keeps it as knowledge for next time. When a chat needs a person, it hands the chat over and sends an alert. A schedule window and a daily cap keep automatic replies to the hours you choose.
The agent does not start conversations, and it runs on your own AI key, which a workspace admin adds in the settings.
One inbox for the team, sorted by sentiment
Replies from every rep's account arrive in one Chats screen. Filter by account, by unread or by tag, and answer from the same screen without logging in to another profile.
Replies carry a sentiment tag, positive, neutral or negative, so the team starts with interested people, and the dashboard counts positive and negative replies across accounts. Shared tags work in Chats and in Leads, and a profile panel beside each chat shows the person's headline, company and tags.
The inbox updates about every 12 to 15 seconds, which is near-real-time rather than a live push connection. It holds LinkedIn conversations only.
Roles and access for each rep
A role decides what a person may do in each area: accounts, inbox, campaigns, leads, posts and dashboard, with none, view or manage for each. Built-in roles are Admin, Member and Viewer, and you can create custom roles.
Separately, you choose which LinkedIn accounts and lead lists each person can see. A rep can work only on their own account and lists, while a sales manager sees the whole team. Workspace settings and billing stay with admins.
You pay per connected LinkedIn account, and teammates cost nothing extra. A manager or a founder who only reads replies and reviews campaigns does not change the bill.
Send replies and results to your CRM
There is no built-in CRM sync. Webhooks send events to your own endpoint: replies, accepted and rejected invites, sent messages, failed sends, completed sequences, opt-outs, disconnected accounts and campaign pauses. An automation tool or your own code can turn a reply into a deal or a task in your CRM.
A public REST API with API keys and an OpenAPI reference lets you create lead lists, add leads and start or pause campaigns from your own systems. A Google Sheets mirror copies outreach data to a sheet for teams that report from spreadsheets.
Questions
Can each sales rep use their own LinkedIn account?
Yes. Each rep connects their own account with their own login or cookie, and each campaign sends from the accounts you choose. Daily caps apply to every account separately. You pay per connected account, and teammates who do not connect one are free.
Does the AI reply without anyone checking?
Only in AUTO mode, which you switch on per chat or for the whole workspace. In AUTO, replies wait briefly as pending replies that anyone can cancel, edit or send now, and the agent checks how sure it is before sending. In MANUAL it only drafts and a person sends.
Does it integrate with HubSpot, Pipedrive or Salesforce?
Not natively. Webhooks send replies, accepted invites, opt-outs and other events to your endpoint, where an automation tool or your own code can update your CRM. There is also a public REST API with an OpenAPI reference.
Can two reps contact the same person by mistake?
A campaign can skip leads that were contacted from another campaign or messaged by an account that is not one of its senders. These checks run when the campaign starts. Within one campaign, a lead keeps the account that first contacted them.
Is it a fit for a founder doing outbound alone?
Yes. One connected account is enough, and you pay for that one account. The AI reply agent can draft answers while you are in meetings, and the sequence follows up for you. AI features need your own AI key, and the ideal customer search needs Sales Navigator.