LinkedIn candidate outreach for recruiters and HR-tech teams
Mako Reach helps recruiters contact candidates on LinkedIn in sequences: a connection request with a note, an InMail step, then follow-ups that depend on whether the person replied. You import a CSV or search for people, your team shares one inbox, each recruiter account has its own daily limits, and candidate data can be exported or erased.
Candidate outreach is not sales outreach
A candidate did not ask to hear from you, and a job is a more personal subject than a product demo. The message has to say who you are, what the role is and why this person, in few words. A generic note to a thousand people is the pattern that gets ignored or reported.
Mako Reach does the repetitive part: it sends the steps on schedule, tracks who accepted and who replied, and stops when a person answers. You still write the messages and decide who to contact. The tool works with LinkedIn only, and it is not an applicant tracking system. Plan for the first message to be short and specific: the role, the company and one reason you chose this person.
Sequences with connection notes and InMail
In the sequence builder you add steps on a canvas: connection request, message, InMail, view profile, follow, like post, find email, two conditions and a wait. A connection request splits into accepted and not accepted yet, and messages split into replied and no reply.
An If open profile check tells you whether the profile accepts free InMail, so you can send an InMail to people you are not connected to and a normal message to those who accepted. A message or InMail can only follow a confirmed connection or that check.
LinkedIn limits text length. A connection note is at most 200 characters from a free account and 300 from Premium or Sales Navigator, and an InMail body is at most 1,900 characters. Mako Reach refuses to save a text over the limit.
Import candidates from a CSV or search for them
Upload a CSV from a sourcing sheet or paste LinkedIn profile URLs. The importer detects commas, semicolons and tabs, so a file exported from Excel in a European locale works. Repeated rows inside the same file are dropped and the import tells you how many.
You can add custom fields to a list, such as role or seniority, and use them as variables in your messages. The import asks you to confirm that you have a lawful basis to contact the people on the list.
If you have a Sales Navigator subscription and your own AI key, you can also describe the profile you want and let the AI turn it into search filters. You review the filters before anything runs.
One inbox for the whole recruiting team
Replies from every recruiter account land in one Chats screen. Filter by account, by unread or by tag, and answer from the same place without switching profiles.
Replies carry a sentiment tag, positive, neutral or negative, so you can start with candidates who are interested. Shared tags work in Chats and in Leads, so a tag such as Open to move applies to the person everywhere. You can also set an AI reply agent to draft answers to common questions, and you review drafts before anything goes out unless you switch a chat to AUTO.
Give a sourcer access to one set of LinkedIn accounts and lead lists, and keep the rest hidden from them. Anyone with access can pick up a conversation where a colleague left it.
Limits for each recruiter account
Each connected account has its own daily caps for invites, messages, InMails, profile views, follows and post likes, from 0 to 100. Without any setting, an account runs on 28 invites and 40 messages a day. When a cap is reached, the engine stops sending for that account and resumes the next day.
A recruiter whose profile matters to the firm can run lower caps than a dedicated sourcing account. Several accounts can send for one campaign, and a candidate keeps the recruiter who first contacted them.
These caps lower the strain on an account. They do not promise what LinkedIn will do, and all LinkedIn automation carries a risk under its terms. Mako Reach does not ramp volume up for you, so you decide each step.
Candidate data: export, erase and opt-outs
Candidate details are personal data. Mako Reach has controls for them, and the legal decisions stay with you. A workspace admin can download the workspace's data and can erase the workspace. A single person can be erased by LinkedIn id, which removes their chats, messages and lead rows in the workspace.
A suppression list and stop keywords keep people who opted out from being contacted. A reply that contains a stop word adds the person to the list before the AI agent runs.
An optional privacy notice merge tag can add a short data notice with an opt-out link to a message. It is off by default. Ask your own counsel what notice you owe candidates; this is not legal advice.
Questions
Can I send InMail from Mako Reach?
Yes. InMail is a step in the sequence builder, with a limit of 1,900 characters for the body. It depends on what your LinkedIn account allows, and an If open profile check shows whether a person accepts free InMail. Mako Reach enforces that limit when you save the step.
Does it connect to my ATS or to LinkedIn Recruiter?
No. There is no ATS or LinkedIn Recruiter integration. You can send events to your own systems through webhooks and the REST API, and import lists from a CSV. Candidate status stays in your own tools.
Can I import a candidate list from a spreadsheet?
Yes. Upload a CSV or paste LinkedIn profile URLs. Repeated rows in the same file are dropped, and you confirm that you have a lawful basis to contact the people. The importer reads comma, semicolon and tab separated files, so exports from spreadsheets in European locales work.
How do I remove a candidate who asks me to?
A workspace admin can erase a single person by their LinkedIn id, and can add people to the suppression list so no campaign contacts them. A reply with a stop word adds the person to the list automatically, before the AI agent runs.
Do recruiters on my team share the inbox?
Yes. Replies from every connected account arrive in one inbox, and you can limit each person to the accounts and lead lists they work on. Filters cover account, unread and tag. Workspace settings and the erasing of a person from the whole workspace stay with admins.