Can an agency run LinkedIn outreach for client accounts?

Yes, agencies run LinkedIn outreach for clients every day, but it sits in a grey zone. LinkedIn's User Agreement says each person has one account in their real name and must not share it, and it bans bots and other unauthorized automated methods. There is no published number of client accounts an agency may manage. What you can control is consent, ownership, limits and who sees what.

We read the sources below on 2026-11-14. Mako Reach is not affiliated with LinkedIn, and this is not legal advice: have counsel review your client contract.

What do LinkedIn's terms say about agencies and shared accounts?

LinkedIn's User Agreement, in the version effective on 3 November 2025, contains three rules that matter to an agency:

• Section 2.1: you will only have one LinkedIn account, which must be in your real name.
• Section 2.2: you will keep your password secret and will not share your account with anyone else.
• Section 8.2: you may not use bots or other unauthorized automated methods to access the services, which includes sharing log-in credentials or copying cookies.

LinkedIn's Help page Prohibited software and extensions adds that LinkedIn does not permit third-party software that scrapes or automates activity, that members who use it risk having accounts restricted or shut down, and that such tools may stop working without notice.

Read plainly, an agency that logs in to a client's profile or automates it is outside what LinkedIn permits. Many agencies do it anyway with the client's written consent, and the risk lands on the client's account. So the first thing to tell a client is that risk exists and that no tool can remove it.

Is there a limit on how many client accounts one agency can manage?

LinkedIn publishes none. Vendor guides name figures, for example five to eight clients for a small team or 10 to 20 accounts with proper infrastructure, but these are marketing claims, not verified limits. For example, Valley and Getfuzzy write about agencies running outreach for several clients at once.

The real ceiling is your team's capacity to read replies and keep each account's activity reasonable, not a number in LinkedIn's rulebook. A practical way to size it: count the replies a typical account gets in a week, and see how many a person can answer well in a day.

Who should own the LinkedIn account?

The client. Agency onboarding guides agree on this even when they disagree on everything else. An Apaya onboarding guide recommends that the client keeps primary ownership and that each agency team member works under an individual identity with the minimum permission needed. A Leadhaste piece says the service agreement should name the account holder, the provider and one accountable owner on each side. Both are vendor-written guidance, not a standard.

Put in a contract, that means:

1. The profile stays in the client's real name, and the client can leave with it at any time.
2. The client agrees in writing that you will run outreach from it, including that LinkedIn can restrict the account.
3. You name who approves message copy and who answers replies.
4. You agree what happens to leads and conversations when the contract ends.

An agency that creates fake profiles or runs one person's name from many logins is breaking LinkedIn's one-account-per-person rule. That is not what this guide describes.

How do you set up an agency workspace?

Here is how it works in Mako Reach today. Every client account you connect sits in one workspace, and an account connects with the client's own LinkedIn login or cookie. Credentials are encrypted before they reach the database. Plan how you will collect and store them before a client sends you anything.

The caps are limits on our side. They lower the strain on an account but do not promise anything about what LinkedIn will do. For pacing, read the account safety playbook and LinkedIn limits in 2026.

Does a proxy per account matter?

Vendor sources say mostly yes. Proxy and automation guides, such as the ones from Konnector and Databay, recommend a stable IP for each account in the country of the account holder, rather than one IP shared by many accounts. They are written by sellers of proxies, so treat that as opinion. The same guides say a clean IP is not enough: pacing and behavior matter too.

In Mako Reach you choose the country of the proxy each account connects through, so a client in Germany can connect through a German proxy. It does not make an account unrestricted.

How do you keep client teams apart?

Access has two independent parts. A role decides what a person may do in each area (accounts, inbox, campaigns, leads, posts, dashboard): none, view or manage. Separately, you choose which LinkedIn accounts and lead lists the person can see. A campaign manager for one client sees only that client's accounts and lists. Workspace settings, billing and erasing people stay with admins.

Teammates are free, so a freelancer for one client does not change your bill. You pay €35 per connected LinkedIn account per month, and only connected accounts are billed.

How should an agency handle replies?

Replies from every connected account arrive in one inbox. A person who handles one client filters by that account and never reads the others. If you turn on the AI reply agent, keep a human in the loop: it drafts or sends on your own AI key, and asks you on Telegram or Slack when it lacks a fact. The human-in-the-loop setup guide shows the steps.

Each lead stays with the account that first contacted it, so a follow-up comes from the same person, and a suppression list keeps opted-out people from being contacted in any campaign.

What does Mako Reach not do for agencies?

• No client portal and no custom branding. Clients do not log in to see their results.
• No billing per client. One workspace has one bill, and you invoice clients yourself.
• LinkedIn only. There is no email or multichannel sending.
• It cannot change what LinkedIn allows, and it makes no promise about restrictions.

For the full agency picture, see LinkedIn outreach for agencies and the account safety page.

FAQ

Can I log in to a client's LinkedIn account?

LinkedIn's User Agreement says members will not share their account with anyone else. Doing it with the client's written consent still carries risk to the client's account, so decide it together and in writing.

Is there a maximum number of LinkedIn accounts per agency?

LinkedIn publishes no such number. Vendor figures are estimates. Your practical limit is how many accounts your team can monitor and answer for.

Can clients see results in Mako Reach?

No. There is no client portal. Send data to your own reporting through the API, webhooks or a Google Sheets mirror.

Does one workspace work for many clients?

Yes. Connect every account, choose which accounts send for each campaign, and limit each teammate to chosen accounts and lead lists.